Up until 2020, when the coronavirus pandemic broke out and caused steep declines in out-of-home advertising spending in the United Kingdom, the medium was seeing a healthy growth trend. In 2021, OOH ad spending recovered, exhibiting growth of close to 29 percent. In 2024, the medium is expected to see growth of 7.2 percent.
Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2025
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Year-on-year growth
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WARC. (April 25, 2024). Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2025 [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/294079/outdoor-ad-spend-year-on-year-growth-uk/
WARC. "Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2025." Chart. April 25, 2024. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/294079/outdoor-ad-spend-year-on-year-growth-uk/
WARC. (2024). Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2025. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/294079/outdoor-ad-spend-year-on-year-growth-uk/
WARC. "Change in Out-of-home Advertising Spending in The United Kingdom (Uk) from 2017 to 2025." Statista, Statista Inc., 25 Apr 2024, https://internal.statista.com/statistics/294079/outdoor-ad-spend-year-on-year-growth-uk/
WARC, Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2025 Statista, https://internal.statista.com/statistics/294079/outdoor-ad-spend-year-on-year-growth-uk/ (last visited June 18, 2024)
Change in out-of-home advertising spending in the United Kingdom (UK) from 2017 to 2025 [Graph], WARC, April 25, 2024. [Online]. Available: https://internal.statista.com/statistics/294079/outdoor-ad-spend-year-on-year-growth-uk/