U.S. consumer trust in businesses based on amount of online reviews read 2019, by age

Published by
Stacy Jo Dixon,
Aug 25, 2023
During a November 2019 survey it was found that the average number of reviews U.S. consumers read before trusting a business was ten. However, younger age groups were more likely to read more reviews before trusting a business.

How many online reviews do you need to read before you feel that you can trust a business?

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Release date

December 2019

Region

United States

Survey time period

November 2019

Number of respondents

1,005 respondents

Method of interview

Panel survey

Supplementary notes

Consumers who said they didn’t read reviews were removed from the analysis.

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