Reasons for investing in marketing technology worldwide 2017

Published by Statista Research Department, Mar 13, 2023
The graph shows reasons for investing in marketing technology worldwide as of March 2017. During a survey, 57 percent of marketers stated that they did so to automate processes and reduce time on admin.

Reasons for investing in marketing technology worldwide as of March 2017

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Release date

March 2017

Region

Worldwide, Australia, United Kingdom, United States

Survey time period

March 2017

Number of respondents

608 senior marketers*

Supplementary notes

* Respondents came from organizations of 500 employees or more, one-third each from the U.S., the UK and Australia.

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