Millennials: Brand vs private label preference in Great Britain 2014, by category

Published by Statista Research Department, Jul 17, 2014
This statistic shows millennial shoppers (aged 22 to 30) preference towards branded and own-brand/private label foods in Great Britain in 2014, by category. According to the survey, 62 percent of respondents prefer to buy stores' own brand/private label meat compared to 32 percent who prefer to buy a branded meat product.

Please select whether you prefer to buy own brand/private label or branded products in each of the categories below

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Release date

July 2014

Region

United Kingdom (Great Britain)

Survey time period

May 6 to 14, 2014

Number of respondents

1,451 respondents

Age group

22-30 years

Special properties

Millennials (22%) Main/joint household shoppers

Method of interview

Online survey

Supplementary notes

Figures may not sum to 100 due to rounding.

Citation formats
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