Reach of Kerrang! magazine in Great Britain 2015, by demographic
Kerrang! was initially released in the United Kingdom as a one-time supplement promoting rock music. The Kerrang! image has continued to expand with the launch of the kerrang.com website, the Kerrang! Awards ceremony, Kerrang! Radio and TV and the annual Kerrang! Tour. Visitors to the Kerrang! website increased from 45 thousand visitors in September 2013 to 58 thousand visitors in November 2015. Readership of Kerrang! magazine has remained consistent with a monthly reach of 673 thousand individuals between January and December 2016.