In 2022, digital advertising spending in Sweden stood at roughly six billion Swedish kronor. Display was the largest format, accounting for 2.09 billion kronor, followed by video with 1.63 billion and social media with 1.52 billion. Search was the least invested-in format, having attracted 771 million kronor.
Digital advertising spending in Sweden in 2022, by format (in billion SEK)
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Other statistics that may interest you Digital advertising in Sweden
Overview
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Formats
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Social media
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- Premium Statistic Social media ad spend in Sweden 2020-2022
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Programmatic
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Consumer insights
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- Premium Statistic Attitudes towards advertising in Sweden 2022, by medium
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Resumé. (January 10, 2023). Digital advertising spending in Sweden in 2022, by format (in billion SEK) [Graph]. In Statista. Retrieved May 19, 2024, from https://internal.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé. "Digital advertising spending in Sweden in 2022, by format (in billion SEK)." Chart. January 10, 2023. Statista. Accessed May 19, 2024. https://internal.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé. (2023). Digital advertising spending in Sweden in 2022, by format (in billion SEK). Statista. Statista Inc.. Accessed: May 19, 2024. https://internal.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé. "Digital Advertising Spending in Sweden in 2022, by Format (in Billion Sek)." Statista, Statista Inc., 10 Jan 2023, https://internal.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/
Resumé, Digital advertising spending in Sweden in 2022, by format (in billion SEK) Statista, https://internal.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/ (last visited May 19, 2024)
Digital advertising spending in Sweden in 2022, by format (in billion SEK) [Graph], Resumé, January 10, 2023. [Online]. Available: https://internal.statista.com/statistics/407666/digital-advertising-expenditure-in-sweden-by-medium/