Influence of marketing on business strategy according to German marketers in 2015

Published by Statista Research Department, Jun 2, 2015
This chart shows how much marketers in Germany think their department influences their companies' overall business strategies. The chart shows that 63 percent of German marketers thought their deparment had a strong influence on their company's overall business strategy.

How much does your marketing department influence your company’s overall business strategy?*

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Release date

June 2015

Region

Germany

Survey time period

March 31 to April 16, 2015

Number of respondents

427 respondents

Special properties

marketers

Method of interview

Online survey

Supplementary notes

* Respondents were asked to select only one.

Citation formats
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