The timeline social advertising expenditure worldwide in 2014 as well as a forecast for 2015 and 2016. Magnaglobal projected the spending would reach 30.99 billion U.S. dollars in 2016. In the United States, the spending amounted to 14.82 billion U.S. dollars, whereas in China to 3.68 billion. According to a different source, desktop social ad spend amounted to 8.63 billion U.S. dollars and mobile social ad spend to 18.43 billion worldwide in 2016.
Social advertising spending worldwide from 2014 to 2016
(in billion U.S. dollars)
Characteristic
Spending in billions of U.S. dollars
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Magna, & Campaign Asia. (December 7, 2015). Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/495115/social-ad-spend-worldwide/
Magna, und Campaign Asia. "Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars)." Chart. December 7, 2015. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/495115/social-ad-spend-worldwide/
Magna, Campaign Asia. (2015). Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/495115/social-ad-spend-worldwide/
Magna, and Campaign Asia. "Social Advertising Spending Worldwide from 2014 to 2016 (in Billion U.S. Dollars)." Statista, Statista Inc., 7 Dec 2015, https://internal.statista.com/statistics/495115/social-ad-spend-worldwide/
Magna & Campaign Asia, Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars) Statista, https://internal.statista.com/statistics/495115/social-ad-spend-worldwide/ (last visited June 18, 2024)
Social advertising spending worldwide from 2014 to 2016 (in billion U.S. dollars) [Graph], Magna, & Campaign Asia, December 7, 2015. [Online]. Available: https://internal.statista.com/statistics/495115/social-ad-spend-worldwide/