U.S. shoppers who have used an online channel for groceries by generation 2018

Published by
T. Ozbun,
Jan 27, 2022
This statistic shows the results of an online survey conducted in the United States in February 2018. U.S. consumers who were responsible for most of the grocery shopping in their households were asked if they had used online food sources. During the survey, 26 percent of the respondents said that they had ordered groceries online.

Share of shoppers who have used an online-only retailer for groceries in the United States in 2018, by generation*

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Release date

June 2018

Region

United States

Survey time period

February 4 to 16, 2018

Number of respondents

2,136 respondents

Age group

18 years and older

Special properties

U.S. primary shoppers who buy groceries online

Method of interview

Online survey

Supplementary notes

* Millennials refer to persons aged 18 to 38 years; Gen X, aged 39 to 52 years; Baby Boomers, 53 to 71 years; and Mature, 72 years and older.

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Topics

U.S. Baby Boomers: grocery shopping behaviorOnline grocery shopping in the United StatesFood shopping behavior in the U.S.U.S. generations: grocery shopping behaviorU.S. Gen Z & millennials: consumer goods and shopping behavior
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