Reasons for using retargeting in digital marketing in the United Kingdom (UK) 2017

Published by Statista Research Department, Apr 27, 2023
This statistic illustrates the reasons for using retargeting in digital marketing in the United Kingdom (UK) in 2017. Of respondents, 57 percent reported using it to spread brand awareness.

Which objectives does retargeting fulfil?

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Release date

February 2018

Region

United Kingdom

Survey time period

2017

Number of respondents

>300

Special properties

Marketers and advertisers

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Digital marketing in the UKAdvertising in the UKProgrammatic advertising in the UKDigital advertising in EuropeDigital out-of-home advertising in the UK
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