Measures for matching budget to customer life in digital marketing in the UK 2017

Published by Statista Research Department, Apr 27, 2023
This statistic illustrates the measures used by marketers and advertisers to allocate budget across the customer life cycle in digital marketing in the United Kingdom (UK) in 2017. Of respondents, 36 percent reported they used "prospecting for new customers" as a way to match budget.

How do you allocate budget across the customer life cycle?

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Release date

March 2018

Region

United Kingdom

Survey time period

2017

Number of respondents

>300

Special properties

Marketers and advertisers

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