In September 2021, Amazon was the e-commerce website or app with the largest audience among leading retail brands in the United Kingdom. Amazon's UK site, amazon.co.uk, had a digital audience of approximately 44.6 million. eBay came in second place, with an audience size of 33.3 million that month.
Online retailers with the largest digital audience in the United Kingdom (UK) as of September 2021
(in millions)
Characteristic
Digital audience in millions
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Ofcom. (June 1, 2022). Online retailers with the largest digital audience in the United Kingdom (UK) as of September 2021 (in millions) [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/580910/leading-online-retail-services-ranked-by-digital-audience-in-the-uk/
Ofcom. "Online retailers with the largest digital audience in the United Kingdom (UK) as of September 2021 (in millions)." Chart. June 1, 2022. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/580910/leading-online-retail-services-ranked-by-digital-audience-in-the-uk/
Ofcom. (2022). Online retailers with the largest digital audience in the United Kingdom (UK) as of September 2021 (in millions). Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/580910/leading-online-retail-services-ranked-by-digital-audience-in-the-uk/
Ofcom. "Online Retailers with The Largest Digital Audience in The United Kingdom (Uk) as of September 2021 (in Millions)." Statista, Statista Inc., 1 Jun 2022, https://internal.statista.com/statistics/580910/leading-online-retail-services-ranked-by-digital-audience-in-the-uk/
Ofcom, Online retailers with the largest digital audience in the United Kingdom (UK) as of September 2021 (in millions) Statista, https://internal.statista.com/statistics/580910/leading-online-retail-services-ranked-by-digital-audience-in-the-uk/ (last visited June 18, 2024)
Online retailers with the largest digital audience in the United Kingdom (UK) as of September 2021 (in millions) [Graph], Ofcom, June 1, 2022. [Online]. Available: https://internal.statista.com/statistics/580910/leading-online-retail-services-ranked-by-digital-audience-in-the-uk/