eCPM of programmatic traded display ads in the Netherlands 2013-2016

Published by
Valentina Dencheva,
Jan 6, 2023
This statistic demonstrates the average effective costs per thousand impressions of programmatic traded display advertisements in the Netherlands from 2013 to 2016. As of 2016, the effective costs per thousand impressions of a programmatic traded display ad, numbered to 0.70 euros.

Average effective costs per thousand impressions of programmatic traded display advertisements in the Netherlands from 2013 to 2016

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Sources

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Release date

June 2017

Region

Netherlands

Survey time period

2013 to 2016

Special properties

study is based on 20 participating companies

Supplementary notes

The source notes: "eCPM (effective cost per thousand impressions) = 1000 x Total spend / Volume of Impressions sold".

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