Reach of YouTube in the Netherlands 2017-2020, by device

Published by Laura Ceci, Feb 2, 2022
YouTube had an online reach of over 12 million in the Netherlands in August 2020, a slight decrease when compared to the same period one year before. Dutch audiences were most exposed to YouTube on their smartphone. As of 2018, 86 percent of the respondents aged 15 to 19 years old indicated they used YouTube. In the same year, "Kwebbelkop" was the leading YouTube video producer from the Netherlands, based on the number of views.

Reach is normally defined as the percentage of visitors that visited specific content at least once during a certain period. The Netherlands has two different methods to measure online reach (in Dutch: bereik) of brands: GfK DAM and the "Nederlands Online Bereiksonderzoek" or NoBO. The numbers provided here are from the latter.

Monthly reach of YouTube in the Netherlands from July 2017 to August 2020, by device (in 1,000s)

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Sources

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Release date

October 2020

Region

Netherlands

Survey time period

July 1, 2017 to August 31, 2020

Number of respondents

n = 44,839 (January 2019)

Age group

6 years and older

Special properties

online only

Method of interview

Online panel

Supplementary notes

Data calculated by Statista on the basis of data published by the source. All numbers have been rounded.
* From March 2019 onwards, the source changed its publication lay-out. It omitted absolute numbers for the devices but kept the overall numbers. The numbers provided for the three device types are therefore estimates.

** The source mentions that per July 1st, 2019, the weighing of the panel composition changed to reflect the Dutch population. It mentions that there is a break in the data because of this. The source did not provide numbers from before July 2017.

All numbers have been rounded.

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