Leading music sources of Millennials in the Netherlands 2017
This statistic shows the answers to survey question on which music sources are used on a daily basis by Millennials (defined by the source as the age group of 20-34 years old) in the Netherlands in 2017. As of 2017, 64 percent of the total audio time of Millennials was spent on live radio. Music services, such as Spotify, had a market share of 20 percent. The source additionally mentions that Millennials spent 202 minutes per day on audio, which is higher than the national average of 190 minutes per day.
As of 2017, the monthly reach of Spotify in the Netherlands was approximately 32 percent.
As of 2017, the monthly reach of Spotify in the Netherlands was approximately 32 percent.
