Industry ranking - simplicity 2016

The graph shows leading industries worldwide in 2016, by simplicity. Consumers from nine countries found that internet search provided the simplest experiences and communications among all tested industries.

Leading industries worldwide in 2016, by simplicity

Characteristic	Simplicity score
Internet search	950
Internet retail	780
Retail/grocery	773
Electronics	740
Appliances	733
Restaurants	719
Retail/general	698
Retail/fashion	640
Shipping/mail	619
Media	615

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Release date

February 2017

More information

Region

Worldwide

Survey time period

July 2016

Number of respondents

base: 14,044 consumers from nine countries

Method of interview

Online survey

Supplementary notes

The source provides the following information about methodology: "The Brand Simplicity Score was calculated with the following inputs:
the simplicity and complexity of the brands products, services, communications and interactions in relation to its industry peers;
how consistently the brands’ experiences and communications are rated;
how aligned non-user and user perceptions are (privileging aligned perceptions);
and The Simplicity Score for the brands’ industries or categories."

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