The number of online shoppers was estimated to go up from 75 million in 2017 to over 220 million in 2025. Most of these came from tier two and lower cities. This was probably the result of lower service costs and the expansion of the ecommerce market to include non-metro, semi-urban and rural areas of the country.
Number of online shoppers across India in 2017 and 2025, by by city type (in millions)
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India Brand Equity Foundation. (July 1, 2019). Number of online shoppers across India in 2017 and 2025, by by city type (in millions) [Graph]. In Statista. Retrieved June 17, 2024, from https://internal.statista.com/statistics/759376/india-number-of-online-consumers/
India Brand Equity Foundation. "Number of online shoppers across India in 2017 and 2025, by by city type (in millions)." Chart. July 1, 2019. Statista. Accessed June 17, 2024. https://internal.statista.com/statistics/759376/india-number-of-online-consumers/
India Brand Equity Foundation. (2019). Number of online shoppers across India in 2017 and 2025, by by city type (in millions). Statista. Statista Inc.. Accessed: June 17, 2024. https://internal.statista.com/statistics/759376/india-number-of-online-consumers/
India Brand Equity Foundation. "Number of Online Shoppers across India in 2017 and 2025, by by City Type (in Millions)." Statista, Statista Inc., 1 Jul 2019, https://internal.statista.com/statistics/759376/india-number-of-online-consumers/
India Brand Equity Foundation, Number of online shoppers across India in 2017 and 2025, by by city type (in millions) Statista, https://internal.statista.com/statistics/759376/india-number-of-online-consumers/ (last visited June 17, 2024)
Number of online shoppers across India in 2017 and 2025, by by city type (in millions) [Graph], India Brand Equity Foundation, July 1, 2019. [Online]. Available: https://internal.statista.com/statistics/759376/india-number-of-online-consumers/