Individuals who favored Amazon to purchase goods in the UK in 2017

This statistic displays the share of generational groups who turned to Amazon when they want to purchase goods in the United Kingdom (UK) in 2017. When asked where they first turn to when they want to buy something, the generational group who turned to Amazon the most was the Boomers group, with 32 percent preferring to purchase goods this way. The generational group who turned to Amazon the least was the Millennials group, with 21 percent of respondents from this group favoring this method of shopping.