Sponsored vs organic post engagement rate on Instagram in the UK H1 2018, by sector

Published by
Valentina Dencheva,
Apr 27, 2023
This statistic compares the average engagement rate with brand sponsored posts on Instagram with the engagement rate for organic content posts in the United Kingdom (UK) during the first half of 2018, broken down by sector. The travel sector showed the highest drop-off in engagement of 14 percent when a brand got involved, while the home & garden sector had the lowest average drop off rate at only 2 percent.

Average engagement rate with sponsored posts on Instagram compared to organic content in the United Kingdom (UK) in the 1st half of 2018, by sector

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Release date

July 2018

Region

United Kingdom

Survey time period

January to June 2018

Number of respondents

4,600*

Supplementary notes

* Based on 700,000 influencer posts on Instagram from a representative sample of 4,600 accounts.

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