TikTok - Statistics & Facts

Key insights

TikTok downloads worldwide in Q4 2023
Annual TikTok consumer spending
3.84bn USD
U.S. TikTok reach in 2024

Editor’s Picks Current statistics on this topic

Further recommended statistics



Usage and demographics

Creators and content

Community guidelines enforcement

Douyin usage in China

Marketing and advertising

ByteDance brand

Spotlight: U.S. TikTok ban


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