Effectiveness of TikTok campaigns in advertising video content worldwide 2023

Published by Statista Research Department, May 8, 2023
In early 2023, a study measured the effectiveness of TikTok advertising campaigns in driving awareness and viewership of shows, movies, and live events on broadcast, cable, and steaming channels. It was found, among others, than 97 percent of TikTok campaigns that advertised such content, contributed to incremental tune-ins. The median cost per tune-in stood at 1.06 U.S. dollars.

Data on effectiveness of TikTok campaigns in advertising entertainment video content in worldwide as of April 2023

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Release date

April 2023

Region

Worldwide

Survey time period

as of April 2023

Supplementary notes

Broadcast, Cable and Streaming Channels shows, movies, and live events.

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