During a 2022 survey carried out in the United States, it was found that social media marketing was the most popular digital marketing channel among healthcare marketers, used by 93 percent of respondents. Paid search marketing and email marketing followed, with 89 percent and 83 percent, respectively.
Digital marketing channels and tools used by healthcare marketers in the United States as of March 2022
Basic Account
Get to know the platform
You only have access to basic statistics.
This statistic is not included in your account.
Starter Account
The ideal entry-level account for individual users
- Instant access to 1m statistics
- Download in XLS, PDF & PNG format
- Detailed references
$199 USD / Month *
Professional Account
Full access
Business Solutions including all features.
* Prices do not include sales tax.
Other statistics that may interest you Pharma and healthcare industry advertising in the U.S.
Overview - pharma & healthcare industry
6
- Basic Statistic Market share of the leading global pharmaceutical markets 2022
- Premium Statistic Pharmaceutical corporations by U.S. revenue 2022
- Premium Statistic Leading pharmacies in the U.S. 2023, based on prescription revenue
- Basic Statistic Prescription drug expenditure in the U.S. 1960-2022
- Premium Statistic OTC medication retail sales in the U.S. 1965-2023
- Premium Statistic OTC total sales volume in the U.S. 2017-2023
Pharma & healthcare marketing
3
Pharma & healthcare advertising
7
- Premium Statistic Pharma ad spend in the U.S. 2022-2023
- Premium Statistic Healthcare ad spend on TV in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on magazines in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on radio in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on OOH advertising in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on newspapers in the U.S. 2019-2021
- Premium Statistic Healthcare ad spend on cinema in the U.S. 2019-2021
Digital
5
- Premium Statistic Digital Market Outlook: digital ad spending share in the U.S. 2022, by industry
- Premium Statistic Healthcare & pharmaceutical industry digital ad spend in the U.S. 2011-2024
- Premium Statistic Healthcare's display ad spend in the U.S. 2019-2021
- Premium Statistic Pharma ad spend on YouTube in the U.S. 2022-2023
- Premium Statistic GoogleAds average monthly CPC for pharmaceuticals worldwide 2023, by country
Market leaders
3
Consumer insights
7
- Premium Statistic Consumer perception of the revelance of pharma advertising in the U.S. 2023, by age
- Premium Statistic Consumer perception to the frequency of pharma advertising in the U.S. 2022
- Premium Statistic Consumer attitude to the length of pharma advertising in the U.S. 2022
- Premium Statistic Actions taken in reaction to pharma advertising in the U.S. 2023, by age
- Premium Statistic Share of women seeking out influencers for health recommendations in the U.S. 2022
- Premium Statistic Experiences of consumers aged 65+ with Medicare marketing in the U.S. 2022
- Premium Statistic Frequency of Medicare solicitations consumers aged 65+ received in the U.S. 2022
Further related statistics
10
- Medicare - number of skilled nursing facilities in the U.S. 1967-2021
- Pfizer's ad spending 2006-2023
- AstraZeneca's revenue from top product Pulmicort 2006-2023
- AstraZeneca's expenditure on research and development 2006-2023
- Johnson & Johnson's number of employees 2004-2023
- Sales of Johnson & Johnson worldwide 2011-2023, by segment
- Sales of Johnson & Johnson 2006-2023 by region
- Total assets of UnitedHealth Group 2007-2023
- Net earnings of UnitedHealth Group 2007-2023
- CVS Health's total assets 2005-2023
Further Content: You might find this interesting as well
Statistics
- Medicare - number of skilled nursing facilities in the U.S. 1967-2021
- Pfizer's ad spending 2006-2023
- AstraZeneca's revenue from top product Pulmicort 2006-2023
- AstraZeneca's expenditure on research and development 2006-2023
- Johnson & Johnson's number of employees 2004-2023
- Sales of Johnson & Johnson worldwide 2011-2023, by segment
- Sales of Johnson & Johnson 2006-2023 by region
- Total assets of UnitedHealth Group 2007-2023
- Net earnings of UnitedHealth Group 2007-2023
- CVS Health's total assets 2005-2023
Greystone, & Klein & Partners. (August 20, 2022). Digital marketing channels and tools used by healthcare marketers in the United States as of March 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/948472/healthcare-digital-marketing-tools-usage-us/
Greystone, und Klein & Partners. "Digital marketing channels and tools used by healthcare marketers in the United States as of March 2022." Chart. August 20, 2022. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/948472/healthcare-digital-marketing-tools-usage-us/
Greystone, Klein & Partners. (2022). Digital marketing channels and tools used by healthcare marketers in the United States as of March 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/948472/healthcare-digital-marketing-tools-usage-us/
Greystone, and Klein & Partners. "Digital Marketing Channels and Tools Used by Healthcare Marketers in The United States as of March 2022." Statista, Statista Inc., 20 Aug 2022, https://internal.statista.com/statistics/948472/healthcare-digital-marketing-tools-usage-us/
Greystone & Klein & Partners, Digital marketing channels and tools used by healthcare marketers in the United States as of March 2022 Statista, https://internal.statista.com/statistics/948472/healthcare-digital-marketing-tools-usage-us/ (last visited June 10, 2024)
Digital marketing channels and tools used by healthcare marketers in the United States as of March 2022 [Graph], Greystone, & Klein & Partners, August 20, 2022. [Online]. Available: https://internal.statista.com/statistics/948472/healthcare-digital-marketing-tools-usage-us/