Netherlands: influence of offers in weekly supermarket brochures 2018

The statistic displays the results of a survey question on whether or not offers in weekly supermarket brochures in the Netherlands would influence consumers to visit another supermarket in 2018. The survey outcomes show that as of 2018, offers in supermarket brochures had a limited effect on the shopping behavior of consumers. Just over 20 percent of respondents indicated that they always or often visit an other supermarket if its weekly brochure contained attractive offers, whereas 65 percent of respondents sometimes or rarely do so.

Is an attractive offer in a weekly supermarket flyer or brochure a reason for you to visit another supermarket?*

Characteristic	Share of respondents
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Release date

November 2018

More information

Region

Netherlands

Survey time period

1 June, 2018 to 8 June, 2018

Number of respondents

2,336 respondents

Age group

18 years and older

Special properties

respondents who regularly do grocery shopping

Method of interview

Panel survey

Supplementary notes

*The question was phrased by the source as follows: "Is een aantrekkelijke aanbieding uit een weekfolder aanleiding om een andere supermarkt te bezoeken?" (English: "Is an attractive offer in a weekly supermarket flyer or brochure a reason for you to visit another supermarket?")

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