Colombia: e-tail's timing for Black Friday discounts

This statistic shows the share of online retailers participating in Black Friday in Colombia in 2018, sorted by the time frame in which they started to offer discounts. According to the source, 30.9 percent of online stores had started to offer Black Friday discounts a week before the shopping event. On Black Friday, nearly 44 percent of online retailers had joined in with discounts.

Share of online retailers participating in Black Friday in Colombia in 2018, by timing of discount offer

Characteristic	Share of online retailers
As of Black Friday	43.84%
1 week in advance	30.91%
2 weeks in advance	25.17%
3 weeks in advance	10.35%
4 weeks in advance	4.78%

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Release date

January 2019

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Region

Colombia

Survey time period

November 2018

Supplementary notes

The process of capturing Internet data used by BigData Corp. foresees the processing of more than 10 petabytes per week, extracted from visits to more than 850 million sites, from which structured information and links are obtained.

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