The growing middle class and their increased purchasing power, among other factors, have resulted in increased spending by Indonesian consumers on non-essential products such as consumer electronics. These electronics encompass communication, entertainment, as well as information devices. The most commonly owned digital devices in Indonesia include mobile phones, smartphones, and laptop or desktop computers. The rise in consumer electronics purchases among Indonesian consumers is well reflected in the market revenue, which has been climbing in recent years and accounts for the highest revenue in the Southeast Asian region.
Furthermore, Indonesia has one of the highest numbers of internet users globally, and the adoption of 5G network has started to emerge in recent years. This has fueled the demand for connected devices and increased connectivity. The Indonesian IoT market has gained popularity and experienced steady growth, with more people using smart home devices, especially in the home entertainment segment, such as smart audio systems, streaming devices, and other entertainment equipment.
Consumer trends
The mobile device market is the largest subsector of the consumer electronics market in Indonesia, with around 200 million smartphone users across the country. Oppo, Samsung, and Xiaomi dominate the Indonesian mobile market, collectively holding over half of the total market share. Indonesian mobile users have comparatively higher daily screen times than users in other countries, emphasizing the device’s integral role in their daily lives.Furthermore, Indonesia has one of the highest numbers of internet users globally, and the adoption of 5G network has started to emerge in recent years. This has fueled the demand for connected devices and increased connectivity. The Indonesian IoT market has gained popularity and experienced steady growth, with more people using smart home devices, especially in the home entertainment segment, such as smart audio systems, streaming devices, and other entertainment equipment.
