Mobile shopping app user acquisition rate worldwide

This statistic presents the average mobile shopping app user acquisition rate worldwide as of April 2020, sorted by type. According to Adjust, the average install-to-register rate of a marketplace apps was 37.7 percent, with the average install-to-register rate among all categories amounting to 32.8 percent.

Mobile shopping app user acquisition rate worldwide as of April 2020, by type

Characteristic	Install-to-register	Install-to-purchase
Shopping apps (NET)	32.8%	14.7%
Marketplace apps	37.7%	6.2%
Brand commerce apps	39.5%	13.6%
Coupon & reward apps	60.4%	41.9%

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Release date

June 2020

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Region

Worldwide

Survey time period

April 1, 2019 to April 1, 2020

Supplementary notes

Data is based on 129 apps, 558 million clicks, 53 billion ad impressions across 10 million installs and 2 million first-time events.

Brand Commerce: An app offered by a company (under that company's name/ brand) that makes and sells its own branded products. [Example: Nike, Lululemon, Levi's]
Marketplace Apps: An app offered by a company that aggregates and sells products primarily belonging to other brands and merchants. [Example: Wish, Amazon, GOAT]
Coupon & Reward Apps: An app that allows users to earn cashback on mobile purchases to loyalty programs that offer perks and incentives to influence buyer behavior. [Example: Groupon, Ibotta, RetailMeNot].

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