McKinsey, a look without a specific topic was the most common category of Facebook, Instagram, and Vkontakte posts related to luxury among Russian millennials, occupying a share of 22 percent of total mentions of luxury brands in social media by this generation between December 2017 and March 2018. Personal occasion related posts were also frequent in this age group, especially the posts with an impression of a gift, which represented eight percent of the total sum of posts by Russian millennials referencing luxury.
According to the study by Most frequent topics shared by Russian millennials in social media mentioning luxury from December 2017 to March 2018, by category*
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McKinsey & Company. (June 30, 2018). Most frequent topics shared by Russian millennials in social media mentioning luxury from December 2017 to March 2018, by category* [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1071254/millennials-luxury-related-posts-on-social-media-russia/
McKinsey & Company. "Most frequent topics shared by Russian millennials in social media mentioning luxury from December 2017 to March 2018, by category*." Chart. June 30, 2018. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1071254/millennials-luxury-related-posts-on-social-media-russia/
McKinsey & Company. (2018). Most frequent topics shared by Russian millennials in social media mentioning luxury from December 2017 to March 2018, by category*. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1071254/millennials-luxury-related-posts-on-social-media-russia/
McKinsey & Company. "Most Frequent Topics Shared by Russian Millennials in Social Media Mentioning Luxury from December 2017 to March 2018, by Category*." Statista, Statista Inc., 30 Jun 2018, https://internal.statista.com/statistics/1071254/millennials-luxury-related-posts-on-social-media-russia/
McKinsey & Company, Most frequent topics shared by Russian millennials in social media mentioning luxury from December 2017 to March 2018, by category* Statista, https://internal.statista.com/statistics/1071254/millennials-luxury-related-posts-on-social-media-russia/ (last visited June 10, 2024)
Most frequent topics shared by Russian millennials in social media mentioning luxury from December 2017 to March 2018, by category* [Graph], McKinsey & Company, June 30, 2018. [Online]. Available: https://internal.statista.com/statistics/1071254/millennials-luxury-related-posts-on-social-media-russia/