During an early 2024 survey, it was found that contextual advertising was the most popular solution looked into by the European advertising industry professionals in light of the looming third-party cookie deprecation. Nearly two third of respondents said that they were evaluating it for the future.
Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024
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Other statistics that may interest you Digital advertising in Europe
Overview
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Formats
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- Premium Statistic Leading digital ad formats in EMEA 2022
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Social media
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Programmatic
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- Premium Statistic Programmatic advertising market value in Europe 2017-2026
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Marketer insights
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- Premium Statistic Digital marketing priorities in EMEA 2022
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- Premium Statistic Digital marketing growth barriers priorities in EMEA 2022
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Further related statistics
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- Year-on-year advertising investment change in Germany 2011-2022
- Italy: top industry sectors investing in advertising in 2016
- Italy: reasons for investing in DTS advertising 2018
- Advertising investments in relation to GDP in Germany 2012-2022
- Media agencies ranked by the advertising investment's management in Spain in 2019
- Leading media agency groups according to RECMA in Spain in 2015
- Dorna Sports SA: sales value in Spain 2013-2019
- Share of ad revenue in the UAE by media platform 2015
- ROI on advertising in media in Russia 2019, by channel
- Largest brands in China in 2012, by total ad spend
- Number of companies in the advertising industry in Denmark 2009-2018
- Unemployment rate in the advertising market in Germany 1998-2013
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Statistics
- Year-on-year advertising investment change in Germany 2011-2022
- Italy: top industry sectors investing in advertising in 2016
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- Advertising investments in relation to GDP in Germany 2012-2022
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- Leading media agency groups according to RECMA in Spain in 2015
- Dorna Sports SA: sales value in Spain 2013-2019
- Share of ad revenue in the UAE by media platform 2015
- ROI on advertising in media in Russia 2019, by channel
- Largest brands in China in 2012, by total ad spend
- Number of companies in the advertising industry in Denmark 2009-2018
- Unemployment rate in the advertising market in Germany 1998-2013
IAB Europe. (February 28, 2024). Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024 [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/1085112/advertising-solutions-europe/
IAB Europe. "Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024." Chart. February 28, 2024. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/1085112/advertising-solutions-europe/
IAB Europe. (2024). Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/1085112/advertising-solutions-europe/
IAB Europe. "Alternatives to Third-party Cookies under Evaluation According to Advertising Industry Professionals in Europe as of February 2024." Statista, Statista Inc., 28 Feb 2024, https://internal.statista.com/statistics/1085112/advertising-solutions-europe/
IAB Europe, Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024 Statista, https://internal.statista.com/statistics/1085112/advertising-solutions-europe/ (last visited June 18, 2024)
Alternatives to third-party cookies under evaluation according to advertising industry professionals in Europe as of February 2024 [Graph], IAB Europe, February 28, 2024. [Online]. Available: https://internal.statista.com/statistics/1085112/advertising-solutions-europe/