During a 2022 survey carried out among in-house and agency marketers from Europe, the Middle East, and Africa (EMEA), it was found that video activities accounted for 22 percent of digital advertising and marketing budgets on average. Search ranked second, with 19 percent of the budgets, followed by display with 18 percent.
Advertising formats with the largest share in digital advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022
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WARC. (July 21, 2022). Advertising formats with the largest share in digital advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/1347654/digital-ad-formats-emea/
WARC. "Advertising formats with the largest share in digital advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022." Chart. July 21, 2022. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/1347654/digital-ad-formats-emea/
WARC. (2022). Advertising formats with the largest share in digital advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/1347654/digital-ad-formats-emea/
WARC. "Advertising Formats with The Largest Share in Digital Advertising and Marketing Budgets in Europe, The Middle East, and Africa (Emea) as of June 2022." Statista, Statista Inc., 21 Jul 2022, https://internal.statista.com/statistics/1347654/digital-ad-formats-emea/
WARC, Advertising formats with the largest share in digital advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022 Statista, https://internal.statista.com/statistics/1347654/digital-ad-formats-emea/ (last visited June 18, 2024)
Advertising formats with the largest share in digital advertising and marketing budgets in Europe, the Middle East, and Africa (EMEA) as of June 2022 [Graph], WARC, July 21, 2022. [Online]. Available: https://internal.statista.com/statistics/1347654/digital-ad-formats-emea/