Data online users are willing to share to avoid paying for content worldwide 2019

Published by Laura Ceci, Jul 7, 2021
According to the results of a global survey of mobile users conducted in early 2019, 58 percent of respondents stated that they were prepared to share data on what mobile apps and websites they use to avoid paying for online content. However, 29 percent of respondents would have rather pay for content and not share their personal data.

Types of data global online consumers are prepared to share to avoid paying for content as of February 2019

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Source

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Release date

January 2020

Region

Worldwide

Survey time period

February 12 to 18, 2019

Number of respondents

287,571 respondents

Age group

18 years and older

Supplementary notes

Question: "What type of data would you be prepared to share to avoid paying to view content or to use apps?"

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