In 2022, BABA was the most popular health and beauty brand in Hungary with eight consumer reach points. Brands in this category recorded considerably low values.
Ranking of health and beauty brands in Hungary in 2022, by consumer reach points
(CRP)
Characteristic
Consumer reach points
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* The source specified the following methodology:
"The Consumer Reach Points of each brand is calculated by multiplying three numbers:
Penetration: the share of households buying a brand
Population: the number of households in a country
Consumer Choice: the number of interactions with a brand across categories in a year.
The measurement is then weighted by actual population to calculate the brand’s reach."
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Kantar Worldpanel. (May 30, 2023). Ranking of health and beauty brands in Hungary in 2022, by consumer reach points (CRP) [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/1119949/hungary-leading-health-and-beauty-brands-by-crp/
Kantar Worldpanel. "Ranking of health and beauty brands in Hungary in 2022, by consumer reach points (CRP)." Chart. May 30, 2023. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/1119949/hungary-leading-health-and-beauty-brands-by-crp/
Kantar Worldpanel. (2023). Ranking of health and beauty brands in Hungary in 2022, by consumer reach points (CRP). Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/1119949/hungary-leading-health-and-beauty-brands-by-crp/
Kantar Worldpanel. "Ranking of Health and Beauty Brands in Hungary in 2022, by Consumer Reach Points (Crp)." Statista, Statista Inc., 30 May 2023, https://internal.statista.com/statistics/1119949/hungary-leading-health-and-beauty-brands-by-crp/
Kantar Worldpanel, Ranking of health and beauty brands in Hungary in 2022, by consumer reach points (CRP) Statista, https://internal.statista.com/statistics/1119949/hungary-leading-health-and-beauty-brands-by-crp/ (last visited June 18, 2024)
Ranking of health and beauty brands in Hungary in 2022, by consumer reach points (CRP) [Graph], Kantar Worldpanel, May 30, 2023. [Online]. Available: https://internal.statista.com/statistics/1119949/hungary-leading-health-and-beauty-brands-by-crp/