Podcast users of Black ethnicity are more likely to pay to listen to podcasts than other ethnic groups according to the results of a recent survey, which showed that 22 percent of Black users have paid for access to a podcast, whereas only 15 percent of respondents of White ethnicity and 18 percent of Hispanic Americans had done the same.
Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity
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YouGov. (June 16, 2020). Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity [Graph]. In Statista. Retrieved June 02, 2024, from https://internal.statista.com/statistics/1126698/us-podcast-users-paid-access-ethnicity/
YouGov. "Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity." Chart. June 16, 2020. Statista. Accessed June 02, 2024. https://internal.statista.com/statistics/1126698/us-podcast-users-paid-access-ethnicity/
YouGov. (2020). Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity. Statista. Statista Inc.. Accessed: June 02, 2024. https://internal.statista.com/statistics/1126698/us-podcast-users-paid-access-ethnicity/
YouGov. "Share of Podcast Users Who Have Ever Paid or Donated Money to Access or Listen to a Podcast in The United States as of June 2020, by Ethnicity." Statista, Statista Inc., 16 Jun 2020, https://internal.statista.com/statistics/1126698/us-podcast-users-paid-access-ethnicity/
YouGov, Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity Statista, https://internal.statista.com/statistics/1126698/us-podcast-users-paid-access-ethnicity/ (last visited June 02, 2024)
Share of podcast users who have ever paid or donated money to access or listen to a podcast in the United States as of June 2020, by ethnicity [Graph], YouGov, June 16, 2020. [Online]. Available: https://internal.statista.com/statistics/1126698/us-podcast-users-paid-access-ethnicity/