With around 46 percent out of total influencers, micro-influencers were the leading group of influencers in Vietnam according to a report conducted in September 2020. While top stars only accounted for around three percent of total influencers in the country, influencers within this group had the highest number of followers with at least one million followers each.
Share of influencers in Vietnam as of September 2020, by follower volume
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Share of influencers
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The source did not provide figures for the total number of respondents for Vietnam.
The report covered Cambodia, Hong Kong, Indonesia, Japan, Malaysia, the Philippines, Singapore, Taiwan, Thailand and Vietnam and leveraged data points from over 170,000 influencers.
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AnyMind Group. (September 10, 2020). Share of influencers in Vietnam as of September 2020, by follower volume [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/1189636/vietnam-influencer-by-follower-volume/
AnyMind Group. "Share of influencers in Vietnam as of September 2020, by follower volume." Chart. September 10, 2020. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/1189636/vietnam-influencer-by-follower-volume/
AnyMind Group. (2020). Share of influencers in Vietnam as of September 2020, by follower volume. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/1189636/vietnam-influencer-by-follower-volume/
AnyMind Group. "Share of Influencers in Vietnam as of September 2020, by Follower Volume." Statista, Statista Inc., 10 Sep 2020, https://internal.statista.com/statistics/1189636/vietnam-influencer-by-follower-volume/
AnyMind Group, Share of influencers in Vietnam as of September 2020, by follower volume Statista, https://internal.statista.com/statistics/1189636/vietnam-influencer-by-follower-volume/ (last visited June 18, 2024)
Share of influencers in Vietnam as of September 2020, by follower volume [Graph], AnyMind Group, September 10, 2020. [Online]. Available: https://internal.statista.com/statistics/1189636/vietnam-influencer-by-follower-volume/