Leading apps to stream music among Gen Z Vietnam Q4 2023
According to a survey among internet users conducted in Vietnam in the fourth quarter of 2023, YouTube was the leading app for streaming music among Generation Z, as stated by 43 percent of the respondents. The homegrown app Zing ranked third among the list, with 16 percent of the respondents having listened to music using this app.
Music streaming in Vietnam
Movie and music streaming was the most popular online activity among Vietnam’s highly connected population in 2022. As reported in the third quarter of 2023, the share of internet users who used music streaming services reached approximately 31.6 percent. On average, one spent a little over an hour listening to streamed music daily in the country. In general, the music streaming sector in Vietnam has been recording a growing revenue in recent years, and its revenue was forecasted to reach nearly 46 million U.S. dollars by 2027.
YouTube as a go-to streaming platform among Vietnamese people
As many streaming service users in Vietnam still preferred using a free platform instead of paying for an ad-free experience, YouTube has been the top-of-mind platform when it comes to streaming, whether it is music, movies, or short video streaming. Over 60 percent of adult viewers in the country reported watching YouTube content for at least an hour per day. Meanwhile, paid on-demand platforms have been on the rise among the youngest generation of internet users. For instance, Netflix, FPT Play, and Spotify have gradually claimed their spots among the most used streaming services by Vietnam's Generation Z.
