During a survey of marketers in the United Kingdom, it was found that the number of leads generated was the metric used most often to measure marketing success in 2020, named by 24.75 percent of responding industry professionals. Number of sales made ranked second, mentioned by 20.5 percent of respondents.
Metrics used to measure success of marketing campaigns in the United Kingdom (UK) in 2020
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Statista. (January 19, 2021). Metrics used to measure success of marketing campaigns in the United Kingdom (UK) in 2020 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1231891/metrics-marketing-measure-success-uk/
Statista. "Metrics used to measure success of marketing campaigns in the United Kingdom (UK) in 2020." Chart. January 19, 2021. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1231891/metrics-marketing-measure-success-uk/
Statista. (2021). Metrics used to measure success of marketing campaigns in the United Kingdom (UK) in 2020. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1231891/metrics-marketing-measure-success-uk/
Statista. "Metrics Used to Measure Success of Marketing Campaigns in The United Kingdom (Uk) in 2020." Statista, Statista Inc., 19 Jan 2021, https://internal.statista.com/statistics/1231891/metrics-marketing-measure-success-uk/
Statista, Metrics used to measure success of marketing campaigns in the United Kingdom (UK) in 2020 Statista, https://internal.statista.com/statistics/1231891/metrics-marketing-measure-success-uk/ (last visited June 10, 2024)
Metrics used to measure success of marketing campaigns in the United Kingdom (UK) in 2020 [Graph], Statista, January 19, 2021. [Online]. Available: https://internal.statista.com/statistics/1231891/metrics-marketing-measure-success-uk/