Share of fraudulent Instagram influencers worldwide 2022-2023, by number of followers
A majority of Instagram mega-influencers with more than one million followers worldwide were involved in fraudulent activities to inflate their engagement and follower figures in 2023. Mega-influencers and celebrities involved in fraud were 58.5 percent of the total in the same year. The average share of influencers involved in fraud went down with 2.15 percent and reached was of 43.17 percent.