Active users and GMV of leading BNPL providers Klarna, Afterpay, and Affirm 2022
Klarna, Afterpay, and Affirm are the leading companies in the buy-now-pay-later (BNPL) sector. Klarna, however, dominates the market. As of 2022, the Swedish fintech company reported 150 million active users, with a gross merchandising value (GMV) of 98 billion U.S. dollars.