Impact of third-party cookie deprecation on businesses APAC 2022

Published by Leander von Kameke, Sep 18, 2023
During a survey carried out in late 2022, 34 percent of responding full-time marketing and customer experience leaders from the Asia-Pacific region stated that they expected the end of third-party cookies would "devastate" their businesses.

Impact of third-party cookie deprecation on businesses according to marketing and customer experience leaders in the Asia-Pacific region as of November 2022

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Release date

March 2023

Region

Asia, APAC

Survey time period

November 8 to 22, 2022

Number of respondents

656 full-time marketing and customer experience leaders

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Statistics on " Advertising in the Asia-Pacific region "

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Other statistics that may interest you Advertising in the Asia-Pacific region

Overview

4

Ad spend

5

Traditional

6

Digital

6

Leading agencies

3

Advertiser perspective

3

Consumer perspective

3

Further related statistics

1

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Topics

Advertising in the Asia-Pacific regionSocial media in the Asia-Pacific regionInfluencer marketing in AsiaSocial commerce in Southeast AsiaDigital advertising in the Asia-Pacific region
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