In a survey conducted in 2023, 62 percent of respondents in Southeast Asia stated that product quality was the most important factor in choosing the brand of their next vehicle. Comparatively, four percent of respondents in Japan would consider brand advertising when choosing a brand for their next vehicle as of 2023.
Leading factors driving the choice of brand for next vehicle in Asia in 2023, by selected country or region
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Other statistics that may interest you Automotive industry in the Asia-Pacific region
Overview
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- Basic Statistic Leading car manufacturing countries worldwide 2023
- Premium Statistic Changes in worldwide vehicle production by region 2016-2023
- Premium Statistic Vehicle sales - selected countries 2022
- Premium Statistic Global market capitalization of carmakers by market cap 2024
- Premium Statistic Leading automakers Asia 2023, by sales
Vehicle production
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- Premium Statistic Passenger car production volume APAC 2023, by country
- Premium Statistic Commercial vehicle production volume Asia 2023, by country
- Premium Statistic Light commercial vehicle production volume APAC 2023, by country
- Premium Statistic Motor vehicle production volume ASEAN 2013-2022
- Premium Statistic Motor vehicle production volume ASEAN 2023, by country
- Premium Statistic Motorcycle and scooter production volume ASEAN 2011-2022
- Premium Statistic Motorcycle and scooter production volume ASEAN 2022, by country
Vehicle sales
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- Premium Statistic Passenger car sales volume APAC 2014-2023
- Premium Statistic Commercial vehicle sales volume APAC 2014-2023
- Premium Statistic Passenger car sales volume APAC 2023, by country
- Premium Statistic Commercial vehicle sales volume APAC 2022, by country
- Premium Statistic Motor vehicle sales volume ASEAN 2013-2022
- Premium Statistic Motor vehicle sales volume ASEAN 2023, by country
Vehicle manufacturers
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- Premium Statistic Toyota Motor Corporation: net revenue 2012-2024
- Premium Statistic Toyota global vehicle sales 2017-2023
- Premium Statistic Honda's annual revenue 2002-2024
- Basic Statistic Honda's worldwide automobile sales 2002-2023
- Premium Statistic Hyundai Motor Company's sales revenue 2011-2023
- Premium Statistic Sales revenue of Hyundai Motor 2023, by segment
- Premium Statistic Nissan's net sales 2008-2023
- Premium Statistic Revenue of Kia Motors 2014-2023, by region
Consumer preferences
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- Premium Statistic Preferred engine type for next vehicle purchase Asia 2023, by country and type
- Premium Statistic Preferred engine type for next vehicle purchase SEA 2023, by type
- Premium Statistic Leading factors in choosing a car brand Asia 2023, by country or region
- Premium Statistic Leading aspects of the vehicle purchase experience Asia 2022, by country or region
- Premium Statistic Preferred vehicle service providers Asia 2022, by country or region
- Premium Statistic Most important features for a vehicle brand app Asia 2022, by country or region
- Premium Statistic Most interesting connected vehicle features Asia 2022, by country or region
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Deloitte. (January 10, 2024). Leading factors driving the choice of brand for next vehicle in Asia in 2023, by selected country or region [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte. "Leading factors driving the choice of brand for next vehicle in Asia in 2023, by selected country or region." Chart. January 10, 2024. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte. (2024). Leading factors driving the choice of brand for next vehicle in Asia in 2023, by selected country or region. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte. "Leading Factors Driving The Choice of Brand for next Vehicle in Asia in 2023, by Selected Country or Region." Statista, Statista Inc., 10 Jan 2024, https://internal.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/
Deloitte, Leading factors driving the choice of brand for next vehicle in Asia in 2023, by selected country or region Statista, https://internal.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/ (last visited June 18, 2024)
Leading factors driving the choice of brand for next vehicle in Asia in 2023, by selected country or region [Graph], Deloitte, January 10, 2024. [Online]. Available: https://internal.statista.com/statistics/1379778/asia-top-factors-when-choosing-brand-for-next-vehicle-by-country/