According to a survey on influencer marketing conducted in Thailand as of October 2022, Facebook was the leading social media platform for influencer marketing campaigns with a share of around 35.3 percent. Meanwhile, Twitter accounted for the least share of roughly 9.4 percent for such campaigns.
Most commonly used social media platforms for influencer marketing campaigns in Thailand as of October 2022
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Other statistics that may interest you Influencer marketing in Thailand
Overview
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- Premium Statistic Social media users in Thailand 2020-2029
- Premium Statistic Share of people who followed social media influencers Thailand 2023
- Premium Statistic Most commonly used platforms by influencers Thailand 2022
- Premium Statistic Leading social media platforms for influencer marketing campaigns Thailand 2022
- Premium Statistic Major brands taking advantage of influencer marketing Thailand 2022, by type
- Premium Statistic Popular influencers in Thailand 2023, by follower count
Leading influencers
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- Premium Statistic Popular food influencers in Thailand 2023, by follower count
- Premium Statistic Popular travel influencers in Thailand 2023, by follower count
- Premium Statistic Popular beauty influencers in Thailand 2024, by follower count
- Premium Statistic Popular TikTok influencers in Thailand 2023, by follower count
Industry-preferred platforms
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- Premium Statistic Influencer marketing campaigns by food and drink brands Thailand 2022, by platform
- Premium Statistic Influencer marketing by fashion and beauty brands Thailand 2022, by platform
- Premium Statistic Influencer marketing campaigns by gadget brands Thailand 2022, by platform
- Premium Statistic Influencer marketing campaigns by automotive brands Thailand 2022, by platform
Instagram
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- Premium Statistic Influencer count on Instagram Thailand 2022, by tier
- Premium Statistic Instagram users in Thailand 2019-2028
- Premium Statistic Instagram influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of Instagram influencer audiences Thailand 2023, by age group
- Premium Statistic Top product categories among Instagram influencers Thailand 2023, by number of post
TikTok
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- Premium Statistic Influencer count on TikTok Thailand 2023, by follower count
- Premium Statistic Share of influencer marketing campaigns on TikTok Thailand 2023, by brand type
- Premium Statistic TikTok influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of TikTok influencer audiences Thailand 2023, by age group
YouTube
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- Premium Statistic Influencer count on YouTube Thailand 2023, by follower count
- Premium Statistic Youtube users in Thailand 2017-2025
- Premium Statistic YouTube influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of YouTube influencer audiences Thailand 2023, by age group
Facebook
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- Premium Statistic Influencer count on Facebook Thailand 2023, by follower count
- Premium Statistic Facebook users in Thailand 2019-2028
- Premium Statistic Facebook influencers engagement rates Thailand 2023, by follower count
- Premium Statistic Share of Facebook influencer audiences Thailand 2023, by age group
Consumer perspectives
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- Premium Statistic Impact of social media influencers on purchasing Thailand 2023
- Premium Statistic Influencer type that consumers purchased endorsed products Thailand 2023
- Premium Statistic Type of purchased influencer-endorsed products Thailand 2023
- Premium Statistic Reasons for buying a product endorsed by an influencer Thailand 2023
- Premium Statistic Reasons for not buying a product endorsed by an influencer Thailand 2023
- Premium Statistic Willingness to buy a collaboration product with an influencer Thailand 2023
Further related statistics
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AnyMind Group. (October 26, 2022). Most commonly used social media platforms for influencer marketing campaigns in Thailand as of October 2022 [Graph]. In Statista. Retrieved June 10, 2024, from https://internal.statista.com/statistics/1382737/thailand-leading-social-media-for-influencer-marketing-campaigns/
AnyMind Group. "Most commonly used social media platforms for influencer marketing campaigns in Thailand as of October 2022." Chart. October 26, 2022. Statista. Accessed June 10, 2024. https://internal.statista.com/statistics/1382737/thailand-leading-social-media-for-influencer-marketing-campaigns/
AnyMind Group. (2022). Most commonly used social media platforms for influencer marketing campaigns in Thailand as of October 2022. Statista. Statista Inc.. Accessed: June 10, 2024. https://internal.statista.com/statistics/1382737/thailand-leading-social-media-for-influencer-marketing-campaigns/
AnyMind Group. "Most Commonly Used Social Media Platforms for Influencer Marketing Campaigns in Thailand as of October 2022." Statista, Statista Inc., 26 Oct 2022, https://internal.statista.com/statistics/1382737/thailand-leading-social-media-for-influencer-marketing-campaigns/
AnyMind Group, Most commonly used social media platforms for influencer marketing campaigns in Thailand as of October 2022 Statista, https://internal.statista.com/statistics/1382737/thailand-leading-social-media-for-influencer-marketing-campaigns/ (last visited June 10, 2024)
Most commonly used social media platforms for influencer marketing campaigns in Thailand as of October 2022 [Graph], AnyMind Group, October 26, 2022. [Online]. Available: https://internal.statista.com/statistics/1382737/thailand-leading-social-media-for-influencer-marketing-campaigns/