E-commerce penetration for food and drink in the UK 2024, by age group
In a survey conducted in March 24, only eight percent of Gen Z (ages 18-24) consumers in the United Kingdom did the majority of their food shopping via online channels. In contrast, that figure stood at 23 percent for respondents aged 65 and older. Overall, theĀ e-commerce user penetration for food and drink in the UK witnessed a significant increase since the onset of the COVID-19 pandemic.