U.S. consumers with at least one retail product subscription in 2023, by generation

Published by Statista Research Department, Oct 25, 2023
An April 2023 survey revealed that both Bridge Millennials and Millennials were the most likely group to be subscribed to receive at least one retail product in the mail, with 39 percent of respondents from each cohort reporting this. Baby boomers were the least likely, at 9.4 percent.

Share of consumers with at least one retail product subscription in the United States as of April 2023, by generational cohort

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Sources

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Release date

August 2023

Region

United States

Survey time period

April 2023

Supplementary notes

The source does not specify the number of survey respondents.

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