In 2022, General Motors spent approximately 3.25 billion U.S. dollars on advertising in the United States. The amount represented the highest ad spending recorded among the selected automobile manufacturers. Stellantis ranked second, having invested around 1.84 billion U.S. dollars in promoting its brands across the country. To follow, Toyota Motor and Ford Motor registered each advertising expenditure above one billion U.S. dollars.
Advertising spending of selected automobile manufacturers in the United States in 2022
(in million U.S. dollars)
Characteristic
Spending in million U.S. dollars
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Advertising Age. (June 26, 2023). Advertising spending of selected automobile manufacturers in the United States in 2022 (in million U.S. dollars) [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/
Advertising Age. "Advertising spending of selected automobile manufacturers in the United States in 2022 (in million U.S. dollars)." Chart. June 26, 2023. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/
Advertising Age. (2023). Advertising spending of selected automobile manufacturers in the United States in 2022 (in million U.S. dollars). Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/
Advertising Age. "Advertising Spending of Selected Automobile Manufacturers in The United States in 2022 (in Million U.S. Dollars)." Statista, Statista Inc., 26 Jun 2023, https://internal.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/
Advertising Age, Advertising spending of selected automobile manufacturers in the United States in 2022 (in million U.S. dollars) Statista, https://internal.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/ (last visited June 18, 2024)
Advertising spending of selected automobile manufacturers in the United States in 2022 (in million U.S. dollars) [Graph], Advertising Age, June 26, 2023. [Online]. Available: https://internal.statista.com/statistics/261767/advertising-spending-of-selected-automobile-manufacturers-in-the-us/