During a 2021 survey carried out among marketers from the United Kingdom, 24 percent of respondents named sales as the primary objective of their email marketing campaigns. Brand awareness and engagement ranked third, both mentioned by 15 percent of respondents.
Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021
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Share of respondents
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UK DMA. (May 24, 2021). Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021 [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. "Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021." Chart. May 24, 2021. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. (2021). Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA. "Primary Objective of Email Marketing Campaigns in The United Kingdom (Uk) as of April 2021." Statista, Statista Inc., 24 May 2021, https://internal.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/
UK DMA, Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021 Statista, https://internal.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/ (last visited June 18, 2024)
Primary objective of email marketing campaigns in the United Kingdom (UK) as of April 2021 [Graph], UK DMA, May 24, 2021. [Online]. Available: https://internal.statista.com/statistics/283058/e-mail-marketing-in-the-united-kingdom-uk-goals/