Market share of the leading battery brands in the U.S. 2016
Household battery use
Batteries are used in a variety of common household items and appliances. Remote controls, flashlights, smoke detectors, shavers, and toothbrushes are just a selection of the items in a typical household which may be battery operated. Battery sales amounted to approximately 2.9 billion U.S. dollars in the United States in 2018.
Who owns Duracell?
Duracell is an American manufacturing company owned by Berkshire Hathaway that produces batteries and smart power systems. Berkshire Hathaway is an American multinational conglomerate headquartered in Omaha, Nebraska. Warren Buffett has been the CEO since 1970. Duracell was first owned by Procter & Gamble but the FMCG giant decided to sell Duracell as part of a wider restructuring scheme in 2016.