Reasons for switching loyalty programs among affluent travelers in the U.S. 2014

Published by Statista Research Department, Jun 30, 2014
This statistic shows the reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014. During the survey, 65 percent of respondents said they would switch loyalty programs for better perks.

Reasons for switching or trying a different loyalty or rewards program among affluent travelers in the United States as of May 2014

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Source

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Release date

June 2014

Region

United States

Survey time period

May 12 to June 4, 2014

Number of respondents

1,422 respondents

Age group

21-64 years

Special properties

affluent travelers (with a household income above 250,000 U.S. dollars) who reside in the U.S., go online at least once per month, have traveled at least once for personal reasons (or a minimum of three times for business) within the past six months and are loyalty/reward program members

Supplementary notes

The source does not specify the type of survey.
Multiple answers were possible.

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