Ireland: advertising & market research activities personnel costs 2021

The personnel costs of the advertising and market research industry in Ireland decreased by 68.8 million euros (-11.84 percent) since the previous year. Nevertheless, the last two years in this industry recorded significant higher personnel costs than the preceding years.
According to Eurostat, cost of personnel are defined as the total remuneration payable by an employer to an employee in return for work during the reference period. It also includes taxes and employees' social security contributions retained by the unit as well as the employer's compulsory and voluntary social contributions. Personnel costs are made up of wages and salaries and employers' social security costs.

Find more statistics on the advertising and market research industry in Ireland with key insights such as turnover and production value.

Annual personnel costs of the advertising and market research sector in Ireland from 2012 to 2021 (in million euros)

Characteristic	Annual personnel costs in million euros
2021	512.15
2020	580.9
2019	571.8
2018	551.7
2017	527.6
2016	459.8
2015	374.6
2014	296.6
2013	367
2012	344.7

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Release date

March 2024

More information

Region

Ireland

Survey time period

2012 to 2021

Supplementary notes

The source adds the following information: Personnel costs are defined as the total remuneration, in cash or in kind, payable by an employer to an employee (regular and temporary employees as well as home workers) in return for work done by the latter during the reference period. Personnel costs also include taxes and employees' social security contributions retained by the unit as well as the employer's compulsory and voluntary social contributions. Personnel costs are made up of wages and salaries and employers' social security costs.
Data coverage corresponds to code M73 of CE Rev 2.

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