In 2010, about 23 percent of men and women in Estonia had purchased online in the past 12 months. By 2022, e-commerce usage became slightly more inegalitarian across genders, with nearly 79 percent of women buying goods and services online compared to less than two thirds of men doing the same.
Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender
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Other statistics that may interest you E-commerce in Estonia
Overview
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Usage
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- Premium Statistic Number of users of e-commerce in Estonia 2019-2029
- Premium Statistic Internet purchases by individuals in Estonia 2010-2023
- Premium Statistic Online purchases from other countries in Estonia 2020-2023
- Premium Statistic E-commerce reach in Estonia 2010-2022, by gender
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Enterprise usage
7
- Basic Statistic Share of enterprises selling online in Estonia 2011-2022
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- Basic Statistic Share of businesses selling online in Estonia 2022, by size
- Basic Statistic Share of enterprises selling online in Estonia 2022, by sector
- Basic Statistic Share of enterprises selling B2C via a website Estonia 2013-2022
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Product categories
8
- Premium Statistic Goods and services bought online by individuals in Estonia 2023
- Premium Statistic Most popular goods of e-shoppers in Estonia 2023, by gender
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- Basic Statistic Share of individuals buying apparel online in Estonia 2020-2022
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- Basic Statistic Share of individuals who shopped for electronics online in the Baltics 2022
- Basic Statistic Share of individuals buying reading materials online in Estonia 2020-2022
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Delivery
5
- Premium Statistic Courier, express and parcel (CEP) market volume in Estonia 2014-2021
- Premium Statistic Market leaders in out of home (OOH) delivery services in Estonia 2022
- Premium Statistic Annual revenue of Omniva 2019-2022
- Premium Statistic Omniva: distribution of revenue by service 2019-2022
- Premium Statistic Number of packages delivered by Omniva 2021-2022
E-commerce payments
3
Consumer behavior
8
- Premium Statistic Online shopping in Estonia 2023, by device type
- Premium Statistic Frequency of internet purchases in Estonia 2022
- Basic Statistic Online shopping frequency in Estonia 2021, by age group
- Premium Statistic Online shopping frequency in Estonia 2023, by product category
- Premium Statistic Most important factors when shopping online in Estonia 2021
- Basic Statistic Most common problems when shopping online in Estonia 2021
- Premium Statistic Perceived barriers to online shopping in Estonia 2021
- Premium Statistic Most returned items by online shoppers in Estonia 2023
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Statistics Estonia. (September 16, 2022). Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender [Graph]. In Statista. Retrieved June 18, 2024, from https://internal.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia. "Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender." Chart. September 16, 2022. Statista. Accessed June 18, 2024. https://internal.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia. (2022). Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender. Statista. Statista Inc.. Accessed: June 18, 2024. https://internal.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia. "Share of E-commerce Users among Internet Users in Estonia from 2010 to 2022, by Gender." Statista, Statista Inc., 16 Sep 2022, https://internal.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/
Statistics Estonia, Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender Statista, https://internal.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/ (last visited June 18, 2024)
Share of e-commerce users among internet users in Estonia from 2010 to 2022, by gender [Graph], Statistics Estonia, September 16, 2022. [Online]. Available: https://internal.statista.com/statistics/429807/estonia-e-commerce-reach-by-gender/