European search ad spend stood at approximately 37.4 billion euros that year.
In 2022, the United Kingdom had the largest market for search advertising in Europe at 14.8 billion euros. Germany and France followed, with approximately 5.6 billion and 3.7 billion euros, respectively. Total Leading search advertising markets in Europe in 2022, by spending (in million euros)
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Other statistics that may interest you Digital advertising in Europe
Overview
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Programmatic
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Marketer insights
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- Growth of digital ad spend in Europe 2022, by format
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- Paid search ad spend in the Asia-Pacific region 2013-2018
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Statistics
- Growth of digital ad spend in Europe 2022, by format
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- Increase in the market volume of search engine advertising in China 2018-2015
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- Google PLA spend change in the Netherlands 2016
- Search advertising spending in the U.S. 2019-2026
- Paid search ad spend in the Asia-Pacific region 2013-2018
- Growth of search ad spend in Europe 2012-2022
- Digital ad spend in the Netherlands 2012-2021, by format
- Digital display advertising revenue in Germany 2013-2023
- Growth of digital display ad spending in Europe 2012-2022
- Online advertising market value in Poland 2010-2022
- Ad technology market size in Japan FY 2020-2027
- North Macedonia: number of fur article manufacturers 2015-2022
- Romania: number of footwear manufacturers 2013-2022
IAB Europe. (July 19, 2023). Leading search advertising markets in Europe in 2022, by spending (in million euros) [Graph]. In Statista. Retrieved May 19, 2024, from https://internal.statista.com/statistics/455038/europe-fastest-growing-paid-search-ad-markets/
IAB Europe. "Leading search advertising markets in Europe in 2022, by spending (in million euros)." Chart. July 19, 2023. Statista. Accessed May 19, 2024. https://internal.statista.com/statistics/455038/europe-fastest-growing-paid-search-ad-markets/
IAB Europe. (2023). Leading search advertising markets in Europe in 2022, by spending (in million euros). Statista. Statista Inc.. Accessed: May 19, 2024. https://internal.statista.com/statistics/455038/europe-fastest-growing-paid-search-ad-markets/
IAB Europe. "Leading Search Advertising Markets in Europe in 2022, by Spending (in Million Euros)." Statista, Statista Inc., 19 Jul 2023, https://internal.statista.com/statistics/455038/europe-fastest-growing-paid-search-ad-markets/
IAB Europe, Leading search advertising markets in Europe in 2022, by spending (in million euros) Statista, https://internal.statista.com/statistics/455038/europe-fastest-growing-paid-search-ad-markets/ (last visited May 19, 2024)
Leading search advertising markets in Europe in 2022, by spending (in million euros) [Graph], IAB Europe, July 19, 2023. [Online]. Available: https://internal.statista.com/statistics/455038/europe-fastest-growing-paid-search-ad-markets/