Global search advertising spending was forecast to surpass 350 billion U.S. dollars in 2023. Retail media was projected to account for roughly 94 billion dollars and traditional search for 257 billion.
Search advertising spending worldwide in 2023, by type (in billion U.S. dollars)
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Statistics
MediaPost. (April 13, 2023). Search advertising spending worldwide in 2023, by type (in billion U.S. dollars) [Graph]. In Statista. Retrieved May 19, 2024, from https://internal.statista.com/statistics/508060/search-spending-type-worldwide/
MediaPost. "Search advertising spending worldwide in 2023, by type (in billion U.S. dollars)." Chart. April 13, 2023. Statista. Accessed May 19, 2024. https://internal.statista.com/statistics/508060/search-spending-type-worldwide/
MediaPost. (2023). Search advertising spending worldwide in 2023, by type (in billion U.S. dollars). Statista. Statista Inc.. Accessed: May 19, 2024. https://internal.statista.com/statistics/508060/search-spending-type-worldwide/
MediaPost. "Search Advertising Spending Worldwide in 2023, by Type (in Billion U.S. Dollars)." Statista, Statista Inc., 13 Apr 2023, https://internal.statista.com/statistics/508060/search-spending-type-worldwide/
MediaPost, Search advertising spending worldwide in 2023, by type (in billion U.S. dollars) Statista, https://internal.statista.com/statistics/508060/search-spending-type-worldwide/ (last visited May 19, 2024)
Search advertising spending worldwide in 2023, by type (in billion U.S. dollars) [Graph], MediaPost, April 13, 2023. [Online]. Available: https://internal.statista.com/statistics/508060/search-spending-type-worldwide/